Google Ads for Oncologists – Hematologists: Best Step-By-Step Advertising Guide for Oncology Hematology Marketing 2021

Google Ads for Oncologists – Hematologists is a very effective way of reaching patients who are in need of the medical treatments you provide. Google Ads for Oncologists – Hematologists work to advertise your medical practice and services to individuals the moment they search for those services. Google Ads can grow your business, generate leads, and bring new patients to your office. This step-by-step guide will show you how to create effective and profitable ads for your hematology-oncology clinic.

What Are Google Ads?

Google Ads is a pay-per-click advertising platform that allows businesses to display their ads at the top of Google’s search result pages. With Google Ads, you can advertise and promote your Clinic when patients search for relevant keywords. Your Google Ads for Oncologists – Hematologists will be shown to users based on the keywords they search and the keywords you decide to target.

Below is an example of Google Ads that show up when you search for “hematologists near me”:

google's ads search result when searching for "hematologists near me"

Why Google Ads for Oncologists – Hematologists?

The great thing about Google Ads is that you can tailor your ads to reach individuals in your local area the moment they search for the medical services you provide. You can target who your ads reach by maintaining your desired keywords lists and setting the locations you want your ads to target.

Setting your desired locations to target is important because you do not want your ads to reach individuals who are too far out from your clinic. You want to keep in mind the drive the patients would need to make if you set a location that is too far from your clinic.

A key component of Google Ads is that you can choose which keywords you want your ads to target. For example, if you want your ads to show up for keywords like “best hematologists doctor in LA” or “Los Angeles top rated hematologists” you can target those keywords in your Ad Group. Later in this article, we will go over how your ads will target these keywords.

Additionally, with Google Ads, businesses only pay for their ads when the ads produce and generate results like clicks on your ads, visits to your website, or calls to your clinic. Google Ads also requires you to set a daily average that you would like to spend on your ads. You have control of how much you want to invest in your marketing campaign.

Does Google Ads for Hematologists-Oncologists sound like a great idea but you just don’t have time?

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Creating A Google Ads Account

To start your Google Ads for Hematologists-Oncologists campaign, you need to have a Google Account. If you do not have one you can create one at ads.google.com.

Now, to start your campaign, click on Start Now.

click "start now"

Next, instead of choosing your main advertising goal from the options provided, select Switch to Expert Mode at the bottom of the page in blue font. Switching to Expert Mode will give your more control over the settings of your campaign.

choose switch to expert mode

On the next screen, select Create an account without a campaign. 

click create an account without a campaign

Lastly, confirm the business information of your Hematology-Oncology Clinic.

confirm the business information hematology oncology clinic

Now that your account is all set up, you can start your ad campaign.

Landing Pages for Hematology-Oncology Clinics

A landing page is a page where your clicks will be directed to when they click on your ads. The landing page should be about a specific topic of your hematology-oncology clinic that the user searched for.

For instance, if a user is searching for information regarding a hematologist to help with anemia, then your ad and your landing page should be about that specific topic. Your landing page should be about anemia diagnosis, treatments, and how to make an appointment with a hematologist.

You should create different landing pages for each of your ad groups to ensure that you provide users with the most relevant information. We will discuss more about ad groups later in this article.

If your ad does not send the user to a page about the specific topic they searched, chances are they will click off your site and turn to a competitor for their medical expertise.

Build your landing pages using Elementor’s Free Landing Page Builder.

Starting Your Ad Campaign

Now you are ready to start on your Google Ads for Hematologists-Oncologists campaign. If you would like some tips on Google Ad Mistakes To Avoid before starting your campaign, check out this article.

First, click on New Campaign.

click new campaign to start google ads for oncologists - hematologists

Next, instead of choosing a goal from the options provided, select Create a campaign without a goal’s guidance. 

choose "create a campaign wiithout a goal's guidance"

Choose Search as your campaign type.

choose search as you google ads for oncologists - hematologists campaign type

Next, select the Results you want to get out of your Google Ads campaign.

As a Hematologists – Oncologist looking to bring in new patients, Website Visits and Phone Calls would be the best results to measure from your ad campaign. You can use conversion tracking to measure these results too. We will learn more about conversion tracking later in this article.

set results you want from your ad campaign

Next, create a name for your campaign.

Then, in the Networks section, deselect Display Network. ONLY Search Network should be selected for your ad campaign.

Then click on the “show more settings” list in blue. This will give you more options to customize the settings of your ad campaign.

create a campaign name for your google ads for oncologists - hematologists

Ad Dates and Ad Schedule

In the show more settings list, you can set a start and date for your ad campaign. Keep in mind, your Google Ads for Oncologists – Hematologists will continue to run until you specify an end date for your ad campaign.

In the “show more settings” list, you will also be given the option to create an ad schedule for your ads. This means you can set the times you want your ads to run and the days you want your ads to run. For instance, you may only want your ads to run at the same time your office is open. This can ensure that you do not miss out on any leads who may try to call your clinic when your office is closed.

set start and end dates for ad campaign. create ad schedule

Do not change the settings of the Campaign URL Options and Dynamic Search Ad Settings section.

Location & Language of Patients

Set the location you want to target with your ads. Also, select the languages for your ads.

Leave the settings of the Audience section as-is.

choose location for google ads for hematologists-oncologists to target. set language

Budget & Bidding for Ad Campaign

Next set your daily average budget for your campaign. Also, choose the bidding strategy you would like to implement for your campaign.

Need help implementing the proper bid strategy for your ad campaign?

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set daily budget. implement bidding strategy.

Conversion Tracking & Ad Rotation

Click on the show more settings option under Budget and Bidding.

You can choose to set up conversion tracking for your website here. Conversion tracking can help monitor how your campaign is performing compared to the goals you set.

Change the Ad Rotation setting to, Do not optimize. Rotate ads indefinitely. Choosing to not optimize your ads means that Google will run lower-performing ads just as often as higher-performing ads.

enable conversion tracking. choose to not optimize google ads for hematologists-oncologists.

Read this article for a more detailed guide on how to set up conversion tracking for your website. 

Ad Extensions For Hematology Oncology Centers

Ad Extensions show extra business information with your ad. This information can include, an address, phone number, a business rating, or more links to your website. Extensions expand your ad with more information about your practice, which gives visitors more reason to click on your ad or choose your clinic for treatment.

Ad Extensions make your ad larger and more visible on the search results page. Having larger ads with more information can increase your total number of clicks and can give potential patients more ways of reaching your business.

Some Extensions you may want to include in your ad are the Call Extension and Sitelink Extension.

A Call Extensions encourages visitors to call your clinic by adding a phone number or call button to your Google Ads for Oncologists – Hematologists.

Sitelink Extensions are links in your advertisements that take people directly to specific pages on your website. Some examples of sitelink extensions that you can include in your Google Ads for Hematologists-Oncologists are, “Conditions Treated,” “Programs and Services,” or “Hematological Tests.” These sitelink extensions are all relevant information that patients look for and need when visiting an Oncologists-Hematologists.

create ad extensions for your google ads for hematologists-oncologists

Ad Group Name & Keywords

Next, you will need to create a name for your ad group and enter keywords that the ad group will target. Your ad group and its keywords should be about one detail or service of your clinic. For example, one ad group may target keywords about anemia and one may target keywords regarding the complete blood count (CBC) test that hematologists perform.

If your ad group name is LA Hematologists Anemia, the keywords in that ad group should only be about anemia. Some keywords to target could be, “hematologists anemia,” “hematologists specialists anemia in la,” “best hematologists in la anemia.”

create an ad group name and enter keywords for your google ads for oncologists - hematologists campaign

If you need help deciding on what keywords you should include in your ad group, you can use Google’s Keyword Planner Tool. This tool will give you ideas of keywords to target, how often those keywords are searched, and the cost of each keyword.

How to Use Keyword Planner

To use the Keyword Planner Tool, first, click on Tools and Settings in Google Ads.

click on tools and setting in google ads

Then click on Keyword Planner, in the Planning section.

under planning section, click on keyword planner

Click on Discover New Keywords.

click on discover new keywords

After you click on Discover New Keywords, enter the keywords you want to target, your location, and your website domain. Entering your website will filter out products or services that you do not offer. Click “Get Results.”

 

You will then see similar keywords that users are searching for when they search for products or services like yours. The Keyword Planner tool will also give you ideas of keywords to add to your ad group for your ads to target.

Creating Your Google Ads for Oncologists – Hematologists

Now that you are done customizing the settings of your ad campaign, you can start working on your ads. Your ads should provide users with the most relevant information on the topic they searched for.

Final URL & Display Path

The first thing you will need to work on is the final URL and Display Path of your ads.

The Final URL is the landing page where visitors will land if they click on your ad. The Final URL page should be a page specifically about the topic the user is in need of.

The Display Path is the URL that will show on your ad. It is not the URL where clicks will land. The Display Path works to give visitors an idea of the information they will see on the next page if they click on your ad.

final url headline examples for your google ads for oncologists - hematologists

Ad Headlines

When writing your ad headlines, include relevant keywords, similar, to what the user searched. You should also include a call to action in your headlines to influence visitors to click on your ad or call your clinic.

A Call to Action can be, “Call Now to Schedule An Appointment” or “Make An Appointment Today for A Special Promotion.” These will get users to click on your ad or call your clinic when they see your ads.

Include relevant keywords in your headlines to make a connection with the user’s search terms and your ads. For instance, if the user searched for “hematologists anemia,” then your headlines should include keywords related to anemia. This will catch the attention of patients looking for treatments, information, or appointments for their anemia health condition.

ad headline examples for your google ads for oncologists - hematologists

Ad Descriptions

To make your ad stand out to users you should include numbers (15 Years of Experience or 2,500 Satisfied Patients), a call to action, and social proof. If your clinic offers any type of promotion, you should also include that in your ad description. These details will give users more incentives to click on your ads.

google ads for oncologists - hematologists ad description examples

Not sure if your ad text is strong enough to captivate potential patients?

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Google Ads for Oncologists – Hematologists Preview

After you are done writing your ads, you can see a preview of what your Google Ads for Hematologists-Oncologists will look like for users. You will see previews of your ads on a desktop and mobile device.

Mobile Device Preview:

google ads for hematologists-oncologists mobile device preview

Desktop Preview:

google ads for hematologists-oncologists desktop preview

Once you are satisfied with the look and content of your ads, you can publish them.

Your ads will not begin to run the moment you publish them, they will first need to be checked and approved by Google.

Monitor Your Google Ad Campaign

After your ads begin to run, you must consistently check how your Google Ads for Oncologists – Hematologists are performing. Monitoring your ads can play a significant role in the success of your ad campaign and ensuring your ads reach relevant individuals.

One important thing to check is your Search Terms list. A search terms list shows you all the search terms that have triggered your ads to show up.

If you see any keywords you do not want your ads to show up for you can them to your negative keyword list. A Negative Keyword List is a list of keywords that your ads are blocked from showing up for.

You should also be proactive with your ad campaign and create a Negative Keywords List before you run your campaign. You create a list of keywords you already know you do not want your ads to show up for. For example, if you know you do not want your ads to show up for online doctors, you can include keywords like, “virtual appointment” or “online hematologist appointment.” This will help your ads reach intentional patients the minute your ad campaign is published and your ads begin to run.

Adding To Your Negative Keywords List

To access your Search Terms List and Negative Keywords List, click on the Keywords tab in Google Ads.

click on "keywords"

Then click on the Search Terms tab. Here you will see all the search terms that users have searched, that your ads have shown up for.

next, click on the search terms tab under Keywords

If you see any keywords on your Search Terms list that you do not want your ads to show up for, you can add them to your negative keywords list. To do this:

Click on Negative Keywords.

click Negative Keywords tab to add to list

Then click on one of the blue plus signs. 

click on one of the blue plus signs to add keywords to your list

Enter all the keywords you do not want your ads to show up for in the box.

For instance, on your search terms list, you may notice that your ads are showing up keywords like, “hematologists oncologists education,” “hematology-oncology medical school,” or “Hematology education & training.” You should include any keywords relating to education and training for hematology-oncology schools, as you are not offering services related to school.

google ads for hematologists-oncologists negative keywords lists example

You will then see a list of keyword ideas that Google suggests you target. The Keyword Planner will also show you the average monthly searches each keyword receives and how competitive ad placement is for each keyword.

Regularly analyzing your search terms list and adding to your negative keywords list will help you save money during your ad campaign. This will help ensure that you only generate intentional clicks that could turn into leads and patients for your office.

So, if you are a Hematologists-Oncologists looking to treat patients with the medical services you provide, then Google Ads for Hematologists-Oncologists is a very effective way to do so. It can help you reach patients in need by targeting high-intent keywords that users may search for when looking for hematologists-oncologists.

Learn more about the services we offer. We helped an Irvine Practice gain 20+ New Patients a Month, and we are sure that we could do the same for your Hematology-Oncology clinic using Google Ads for Oncologists –  Hematologists.

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