Google Analytics for dental clinics is a quick and easy way to collect data. With this data, you can use the information to make educated decisions in order to gain new patients in your dental clinic.
Why Google Analytics For Dental Clinics?
As most marketing experts call it, Google Analytics is a freemium software tool that can give reports or certain analytics you would like to track.
With the free version of Google Analytics, you will be able to track
- Amount of traffic you are getting
- Time potential patients are spending on a page
- If the user took an action
- The bounce rate is a percentage that measures if a searcher clicked off the site after only viewing one page
- Whether the searcher is a new visitor or repeating
- Integration with other services like Google ads if you are running pay-per-click campaigns or using WordPress, and more
- See what keywords or search queries your site is showing for
As you can see from the free version of Google Analytics it can benefit your dental clinic even if you are running PPC campaigns or doing SEO.
Without this kind of data, it will be much harder to stay on top of your competitors and rank higher on Google.
A study from Ahrefs shows that only .78% of searchers go to the second page. If your dental clinic isn’t on the first page you will be losing out on a lot of potential patients.
That is why it’s important to make sure your website is fully optimized to its full potential.
Not Enough Time To Setup Google Analytics?
How To Setup Google Analytics
Google Analytics makes the process of integrating your website with analytics this way you will be able to collect data right away.
Here are the steps to link Google analytics with your dental website.
The first step is to make sure that you have a Google account.
Once you have your account head over to Google Analytics and click on start measuring.
The first page should look like this.
All you really have to do is enter a name you would like for this analytics account, this could be just the name of your website.
The next page will be your property setup.
For the property name, you would want to enter the URL of your website into it.
Adjust the time zone and currency accordingly to your location.
If you are running your website on Wix, what you will want to do is click on show advanced options and then toggle the button on the right-hand side of the page.
Enter your dental office website URL.
Also, have the second option “Create a universal analytics property only” selected.
The final page will be about your business and the goal you are trying to achieve with analytics.
We recommend filling out as much as you can, there is no harm in doing so.
Once you have the general settings of your Google Analytics account completed, the next step is to integrate the tracking code into your dental site.
Bottom left of the front page you will see admin.
Click on it then in the middle of the page there will be property settings and tracking info.
Click on tracking info then tracking code.
On the tracking code page, there is a tracking id that you will need to copy and paste into your site settings, depending on if it’s on Wix or WordPress.
The other way to do this is by copying the global site tag and pasting it into the <head> of each page on your dental site.
Have Questions About Any Settings?
How to Optimize Your Dental Site-Based Off The Data
Now that you have your Google Analytics setup, it’s important to let your website run for around 2-3 weeks.
This allows Google Analytics to collect enough data to where you can make the best decisions. Making quick changes constantly can lead to a lot of errors and you won’t know for sure if the strategy you’re using is working.
By breaking down the data report by analytics and taking action you will be able to improve your ranking on the search results page.
On the left-hand side of the page, you will find the reports section.
Each of these sections will give you information about your page and how you interpret will matter.
For example, if you click on site speed it will give you the average loading time it takes for a user.
If you notice your site takes more than 2-3 seconds to load then this is something that should be optimized.
Site speed is one of the most important factors in a user’s experience, they are more likely to click off the page if it takes quite a bit of time to load.
Another example of how to use the data to improve your site is by clicking on the overview.
This will give you information on
- Number of page views
- The bounce rate
- The Average time a searcher spends on a page.
Bounce rate will be given in a percentage and it tracks if a viewer on your page clicks away after only viewing one page.
So let’s say your bounce rate is 99%, this means that 99 percent of the time they will exit the page after only seeing the first page which isn’t good.
This could be due to a lack of information on your dental page. If the searcher was looking for how often to get teeth cleaning but you don’t have this then they will click off.
Other reasons could be if your site is not mobile-friendly, more than 50% of your website traffic will come from mobile. So if your text size is not readable on a phone then you could lose out on 50% of customers.
Recap
Without the use of Google Analytics, it will only become much harder to deal with competition, in the digital world we live in now using old-school marketing strategies won’t help. Being able to adapt and learn new tools will help your dental business leverage and reach higher levels of success.
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