MDSolarSciences marketing strategy has allowed the company to grow and amass thousands of followers. MDSolarSciences marketing strategy consisted of social media marketing, partnering with influencers, and even video reviews on Youtube. MD Solar Sciences is a line of premium sunscreen products created with sophisticated formulas that provide users with advanced results. MDSolarSciences was founded by Dr. Friedman, a dermatologic oncologist. Dr. Friedman wanted to do his part in decreasing the likelihood of skin cancer so he worked to create skincare products that worked for sun protection. Through its education and teaching on social media and through partnerships the company has amassed over 30,000 followers on social media.
Why MDSolarSciences?
Dr. Friedman was part of a group of dermatologists at NYU that developed “the ABCDs of melanoma,” which became a widely recognized tool used for early detection of the disease. The ABCDs of melanoma are an easy way to remember common characteristics of melanoma. ABCDE stands for asymmetry, border, color, diameter, and evolving. These are the characteristics of skin damage that doctors look for when diagnosing and classifying melanomas. Dr. Friedman wanted to do his part in decreasing the likelihood of skin cancer so he developed a line of sun protection and skin restore formulas that felt amazing to wear every day. To Dr. Friedman, this seemed like the next logical step to fight skin cancer at its source.
Dr. Friedman created MDSolarSciences because as a dermatologist he has first-hand experience at the toll it can take on someone’s life. Dr. Friedman has mentioned that many of his days have been spent helping people who already have been diagnosed with skin cancer. I love telling people that they are cancer-free, so it seemed like the next logical step to fight skin cancer at its source. If I can put myself out of a job, I’ll be happy. He says that his patients inspired the creation behind the brand.
MDSolarSciences Marketing Strategy
MDSolarSciences’ marketing strategy applies and uses many marketing techniques to reach consumers. They use social media like Instagram, Facebook, and even Youtube. to educate consumers on the benefits of their products. They partner with social media influencers to reach a more niche audience. They also rely on partnerships to educate individuals about their products. One of the most important factors of their products is that they are sustainable, cruelty-free, and vegan. More and more individuals
Social media
They use social media platforms like Instagram and Facebook to promote their products. They also promote any sales happening on their website to influencer their followers to buy their product. But more importantly, they highlight the significance of their products. They highlight that their product is cruelty-free and vegan and that it is safe for anyone to use. They post infographics about the products consumers should invest in depending on if your skin is dry, oily or a combination of both. They also post pictures of their MDSolarSciences partners who help promote their products across their platforms to their followers too.
Across their social media platforms, they feature other well-known dermatologists like popular TikToker, Dr. Tomassian on the brand’s personal page and on his page as well. Also, on the company’s Youtube channel they feature Hyram who is not a dermatologist but reviews a lot of skincare products and is trusted amongst many viewers on TikTok and Youtube.
Social media influencers
MDSolarSciences partners with influencers to help promote their products. They run paid partnerships with influencers on Instagram. The influencer will post about the product on their personal account. They highlight the benefits of MDSolarSciences different products. They provide their audience with a unique discount code to apply when checking out. The code is usually for a small percentage of their first purchase, most for up to 40% off. The influencers also use the hashtag #mdsolarsciencespartner in their partnered post.
Youtube
Aside from paid partnerships with influencers on Instagram MDSolarSciences also works with well-known YouTubers to promote their products and create videos reviewing their products. They gift products to small Youtubes in exchange for them creating a video review and posting it to their channel for their audiences to see. These videos are important and play a significant role in converting viewers into customers because “When learning about a new product or service, consumers prefer video over reading about a product or looking at photos.”
Similar, to Instagram they also give these Youtubers promotional and discount codes to give their followers to influence them to purchase the product. Did you know that 71% of consumers have purchased a product or service after watching a brand’s video on social media?
Partnerships
Zeiss
ZEISS Vision Care is one of the world’s leading manufacturers of eyeglass lenses and ophthalmic instruments. MDSolarSciences partners with Carl Zeiss Vision in an effort to educate consumers on the importance of full UV protection for both the skin and the eyes. By partnering with a leading, doctor-developed skincare brand, ZEISS hopes to encourage people of all ages to take greater action to ensure their entire faces are fully protected against solar UV rays.
Both companies, ZEISS and MDSolarSciences have developed innovative products to help consumers better protect their faces from exposure to UV. ZEISS created ZEISS UVProtect Technology that, for the first time, provides full, UV protection in a clear eyeglass lens. The ZEISS UVProtect technology is available in all ZEISS-branded lenses. On the other hand, the founder of MDSolarScience is a prominent oncologist and dermatologist who created the skincare company which carries
The Skin Cancer Foundation seal of approval. MDSolarSciences sells clean, safe, and non-toxic SPF products that are lab tested for every skin type.
The Skincare Foundation
Did you know that nearly 90% of nonmelanoma skin cancers are associated with exposure to UV radiation from the sun? One of the company’s earliest partnerships was in 2017 with The Skincare Foundation. They pledged to donate 1% of the company’s annual sales to The Skin Cancer Foundation.
The Skincare Foundation is a not-for-profit organization that is committed to decreasing the incidence of skin cancer through public and professional education and research. With this partnership, MDSolar intends to create further awareness for the work and programs the Foundation provides and to further extend the organization’s important lifesaving guidance on sun care and skin cancer prevention. They teach individuals about the ways to prevent and reduce the risk of skin cancer. For instance, “Research has shown that the daily use of SPF 15+ sunscreen can reduce the risk of melanoma by 50%.”
Sustainability
MDSolarSciences has made a commitment to creating more sustainable products. MD Solar Sciences looked for many ways to stand out amongst the many competitors already in the market. They wanted to create a packaging design that differentiated their products from the average line of sunscreen products but was also environmentally sustainable.
MDSolarSciences products are “Reef Safe” which means they are octinoxate and oxybenzone free. Also, their cartons are made in a facility powered with wind energy, thus reducing their carbon footprint Our packaging is now fully recyclable. Our cartons carry the Forestry Sustainability Initiative seal. Our tubes, sticks, and bottles are all fully recyclable. Our spray cans are made with 40% recycled aluminum. We will continue to make every effort to bring you the highest quality products in the most sustainable packaging.
Furthermore, MDSolarSciences’ highly effective formulas are some of the healthiest, cleanest, and safest on the market. The brand’s formulas are trusted by over 700 licensed dermatologists’ offices in the United States of America. The brand’s products have always remained reef-safe and cruelty-free. None of MDSolarSciences’s ingredients, formulations, or finished products are tested on animals, anywhere in the world. They are also proud that all of their formulas are also vegan.
Conclusion
MD Solar Sciences is a line of premium sunscreen products created with sophisticated formulas that provide users with advanced results. MDSolarSciences was founded by Dr. Friedman, a dermatologic oncologist. Dr. Friedman wanted to do his part in decreasing the likelihood of skin cancer so he worked to create products that worked for sun protection. Through the company’s social media marketing and influencer marketing, they have been able to amass over 30,000 followers across social media. They have also been able to join in on multiple partnerships to further the education regarding skin cancer prevention tips.
Aside, from their social media and influencer marketing and their partnerships, their sustainable products and packaging make them more appealing to consumers who look for those specific qualities in the products they purchase. These factors make them a key contender in the cruelty-free, vegan, and sustainable skincare market.
Want to learn about the marketing strategy of other brands? Read our articles Vous Vitamin Digital Marketing Strategy and SmileDirectClub’s Marketing Strategy.